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Why Content Is King

by Jason King

If you’re goal is to build a successful web site then remember that content is King. Without content no one will stay on your site long enough for them to find out what your passionate about. Building a web site based on one of your passions is what will give you the enthusiasm to write a content rich web site.

Many web masters lose their focus on their passion, and start worrying about search engine optimisation. A very tiny piece of your web site should be based around this. That’s enough to let the search engines know what your site, and it pages are about. There are a thousand other criteria that search engines take into account that go far beyond what is written on the page.

One of them is how long a person stays on your site after they have clicked on it from the search engine results page. If it takes someone ten minutes to go back to the search engine to look for another site the search engine will know about it. This is where your content about your passion plays a major advantage over a site built purely to please a search engine with it’s optimised pages. When someone clicks on a site that is search engine optimised to the point that it doesn’t make any sense then that visitor is going to click the back button instantly to look for another site. It will be a site like yours that will offer them the content that they were looking for.

Search engine optimisers spend hours, and sometimes days perfecting a page for the search engine’s algorithms for that month only to see it drop again when the algorithm changes the next month. The pages with content that web surfers like to read are the ones that are continually at the top of the search engine results pages. Your pages can get found for hundreds of different word combinations. Why bother optimising them for one phrase? People that do this are on a never ending chase, and losing out on thousands of potential visitors to their site every month.

Not only will your content rich web site keep your visitors attention but it will also lead them to the goal of your web site. This could be a lead, or it could be a sale. Your content will draw them in. They will feel that your passionate about your chosen subject, and they will feel this as they’re reading. When they see you’re an expert they will see your advice or recommendations with a more open mind to make the purchase or leave their contact details.

Building a web site goes far beyond that number one place in the search engine results. It has a far better purpose, and that’s to get visitors interested, and keep them interested.

Thursday, Dec 21st, 2006