Parallels, a provider of virtualization and automation software,today announced that its Parallels Automation data center solution now supports Microsoft Dynamics CRM 4.0, a fully-integrated customer relationship management system. Parallels Automation provides a complete back-office infrastructure so service providers can go to market quickly and incorporate CRM into their service offerings.

The company states that its Parallels Automation provides both operational and business support systems to help service providers optimize the use of server resources. Using a single login, service providers can deliver integrated offerings that include multiple services such as hosted Microsoft Exchange, hosted Windows SharePoint Services and hosted Microsoft Dynamics CRM. Service providers that already sell hosted Microsoft Exchange can use Parallels Automation to up-sell customers to Microsoft Dynamics CRM.

It also declared that Microsoft Dynamics CRM 4.0 gives businesses the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. With tools to enhance sales, marketing, and customer service processes -- along with Microsoft Office Outlook compatibility -- Microsoft Dynamics CRM delivers a fast, flexible and low-cost solution.

"Parallels Automation for Dynamics CRM allows service providers to offer businesses a cost-effective alternative to in-house CRM solutions," said Serguei Beloussov, CEO of Parallels. "This solution delivers the benefits of the Parallels Open Platform architecture combined with Dynamics CRM to help service providers tap into the hosted CRM opportunity and the broader software-as-a-service market."