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How Important Are Analytics for Your Sites?

by Annie C Betteridge

Ah, analytics. I’ll admit that, when I first started on the Internet, I didn’t even know what Analytics were, let alone how they could help me and my sites. But, then I stumbled across Google’s Analytics tool and fell in love. The sheer volume of tools and pieces of information you can dissect from the numbers offered by Google’s universal tool are astounding. Whereas before, you might need to pay $100 a month to get software that could give you this kind of data, you can now get it for free, in real time, and with very few drawbacks.

How Do You Use Analytics

I ‘m not going to walk you through the use of Google’s Analytic tools because that would take a lot of space and Google does a good job of offering a slew of tutorials on their own. Rather, I want to tell you what I use the site for.

• Reviewing Recent Trends – I like to watch and see which days my sites perform better, what holidays hurt sales, and how different factors impact traffic to my sites. We all know Sundays are slow days for websites, but did you know Tuesday evening tends to be a slow time as well? This is good stuff to know, especially if you have a PPC campaign.

• Comparing Multiple Sites – If you have multiple websites like I do, you want to be able to see what each of them is doing without jumping through hoops. Analytics will let you simply click on a tab to switch between views and see what each site is doing – easy as pie.

• Checking for Paths Through My Sites – What are people doing when they hit my sites. What pages do they view, how often do they view them and where do they go when they’re done. Analytics shows you all of this information.

• Analyzing SEO Alongside PPC – If you’re like me and get the cold sweats whenever you pay money for PPC ads, you want to know how they perform. Google Analytics makes it easy for any Christian home business to watch their keyword searches alongside their PPC ad performance – seeing which performs better and for what keywords.

• Reviewing Bounce Rates from Different Entry Paths – Bounce rates can kill you if you don’t pay attention. Watch to see where the people are leaving and how often they’re doing it. Keeping the bounce rates under 50% is much easier if you know why people are leaving and about how far down on your page.

This is just a small sampling of the ways I use Analytics. They are incredibly valuable for any Christian home business, regardless of what you are selling. Having a clear idea of how your websites are performing, who is visiting them, and what they do when they visit is, in my opinion, extremely vital to being successful in this line of work. So, if you have not done so yet, get in there and sign up for Google Analytics.

Wednesday, Feb 10th, 2010